Talk about personality!

ASTD 2011

ASTD 2011
by Bradford Glaser, HRDQ President & CEO

Personality—let me just say, ASTD was full of it! This year certainly did not disappoint. Besides being held in sunny Orlando (one of my favorite conference venues), the convention center was buzzing with the energy of close to 8000 training and development professionals.

And boy, did they keep the HRDQ Team on their toes.

In just over two days, we administered What’s My Communication Style?—our bestselling assessment—more than 600 times! Not only did attendees get to quickly discover their personality style, they also got HRDQ Blinky Pins as a free takeaway. It was exciting to spot attendees walking around the conference hall wearing their personality style “on their sleeve”, so to speak. In fact, many returned to our booth with colleagues who also wanted to walk the talk.

We were anxious to see if this year’s conference population had the same personality style make up as last year’s. Curious to know which personality style dominated?  Direct, Spirited, Considerate, or Systematic?

Drum roll, please…

Considerate! A whopping 38% of those who took the assessment were the Considerate style. Spirited was the second most dominant, rolling in at almost 31%. Systematic and Direct followed at 21% and 10%, respectively.

Wondering how these results compare to the general population?

What’s My Communication Style? has been administered to tens of thousands of people over the last 15 years, and the statistics consistently show an almost equal distribution across the four personality styles. Not so at ASTD. Within this population, it’s clear that the Considerate style is most dominant. We’re not surprised, though—we achieved similar results at ASTD ’10.

It was great to see so many familiar faces in the crowd! Thanks to all of you who stopped by to say hello and check out What’s My Communication Style?. We hope you’re still enjoying your “blinky bling” and wearing your personality style with pride. We look forward to seeing you again next year when we’ll be in the mile-high city of Denver, Colorado. Look for us in booth #124.

Tell us—did you attend ASTD?  If so, let’s hear your thoughts about the show.

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