Is Your Blinky Still Blinking?
I got back from the ASTD conference yesterday, and all I keep thinking is: wow, what a show! There was a great vibe in the air – lots of energy, a sense of optimism, and a renewed commitment to why we do what we do. It was refreshing.
The expo far exceeded our expectations as a company. The last time HRDQ exhibited at ASTD was back in 2001, just months before the 9/11 tragedy. We weren’t certain what to expect. Well, it was quite a pleasant surprise. We chose a focused strategy this year. We took just a small 10’x10’ booth, and we limited our exhibit to just one product, What’s My Communication Style? In case you haven’t heard of it, it’s our best selling assessment. Our clients love it, and the reaction to it at the show was no different.
Even though our booth space was located in east nowhere, we were swamped the minute the expo opened and the attendees poured into the expo hall. And by the time the show ended just two and a half days later, we had administered 665 assessments. That’s one every 90 seconds! I particularly enjoyed watching a visitor as his or her personality style was revealed (or confirmed) and I got to catch a glimpse of that familiar “a-ha” moment.
Our guests didn’t leave empty handed, either. In addition to the free assessment, there was “Blinky bling” – fun blinking personality style buttons – and a free copy of The Big Book of Personality Style, our brand new pocket reference guide. Even though we knew we had lots of fun things to giveaway, we were really blown away by the positive response, both to the assessment and HRDQ.
The show wouldn’t have been a success without the more than 600 workplace learning professionals who visited our booth. So thanks to those of you who stopped by – and we look forward to seeing you next year at ASTD 2011 in Orlando. We’ll be in Booth #1231 with lots of great things in store for you. In the meantime, feel free to share your conference stories with us!